AmberPoint a Finalist for Red Herring 100

Industry Publication Recognizes SOA Management Leader for Innovation, Technology and Strategy

Oakland, California, April 12, 2005 -- AmberPoint announced today that it has been named a finalists for the Red Herring 100 Private Companies of North America award program. Over nine hundred nominations were submitted for consideration. AmberPoint holds a unique position among the finalists, representing the only SOA management vendor to make the short list.

“There were many strong candidates for the Red Herring 100 list this year, so making it onto the list is quite an achievement,” said Joel Dreyfuss, Editor-in-Chief of Red Herring. “In the post-bubble era, North American technology companies have focused on making sure management is strong and that the business model makes sense.”

“AmberPoint is honored to be recognized as a leading company by Red Herring,” said John Hubinger, CEO of AmberPoint. “The Red Herring 100 is a prestigious list of companies that are not only innovating, but succeeding in their respective markets. That we are the only SOA management vendor to make the short list is further validation that the industry recognizes the strength of our technology, our growing customer momentum and our stellar team.”

The two hundred finalists will be evaluated to determine the Red Herring 100 that embody innovation, technology, and strategy. The Red Herring editorial team has completed a thorough analysis of business model, competitive advantage, alliances, customers, and technology for each company.

The Red Herring 100 Winners will be unveiled at the Red Herring Spring 2005 conference, May 17-19, 2005 in Monterey, CA, an invitation-only gathering for CEOs, venture capitalists, and select senior executives. A full list of the 200 finalists can be found at http://www.redherring.com/rhspring05/nomination.html.

About Red Herring
Red Herring covers technology innovation, venture financing, and the deals that make a difference. Its award-winning journalists go deeper, providing a comprehensive, critical analysis of what’s new and why it matters. Red Herring covers the business trends with insight that counts, serving today’s entrepreneurs and the technology of tomorrow. Head to www.RedHerring.com for articles, newsletters, and research reports that matter. To subscribe to the Red Herring Magazine call 866.311.9582 or email redherring@neodata.com.

Press Contacts:

Bob Dever
AmberPoint, Inc.
510.433.6553
bdever@amberpoint.com

Kim Abreu
Atomic Public Relations
415.402.0230
kim@atomicpr.com