AmberPoint Named to AlwaysOn Top 100 for Second Year in a Row

Web Services Management Leader Recognized on List of Top Privately Held Companies

Oakland, California, July 14, 2004 -- AmberPoint, Inc., the leader in Web services management solutions, today announced that it has been included in the AlwaysOn (AO) Top 100 Private Companies list for the second year in a row. AlwaysOn, an open source media company focused on technology and business innovation, and KPMG's emerging business practice, KPMG 1Start, compiled the second-annual AO100 list. The two groups surveyed more than 1,000 venture investors, investment bankers, top entrepreneurs and executives, who nominated more than 700 companies to determine the AO100 winners. The full list can be found here.

AlwaysOn and KPMG 1Start, identified the 2004 AO100 companies based on their demonstrated leadership and innovation in two key areas: market traction measured by revenue or customer growth and new approaches and technologies that are likely to cause significant change to existing markets and well-established players.

"Private company innovation is incredibly strong and continues to flourish. More than fifty of last year's AO100 companies returned to this year's list and nearly fifty new companies have been selected that are well positioned to significantly contribute to the second-generation of the Internet," notes Tony Perkins, AlwaysOn founder.

“We’re very pleased to be honored a second time for our market leadership,” said John Hubinger, AmberPoint CEO. "Our success has come from a commitment to innovation, the depth of our alliances and the strength of our teams. AmberPoint is in good company again this year on the list of top private technology companies.”

AmberPoint and other AO100 winners were honored at a reception on Tuesday, July 13, 2004 at the AlwaysOn Innovation Summit at the Frances C. Arrillaga Alumni Center on the Stanford University Campus. The event featured over 60 keynote-level speakers, 15 sessions, 30 CEO Pitches and two days of conversation about what's driving the next wave of innovation. For more information visit the AlwaysOn website.

About AlwaysOn
AlwaysOn (AO) is an “open source media company” dedicated to connecting global leaders and technology industry insiders whose ideas and innovations are shaping the always-on world.

Founded in January of 2003, AO is the first and only media brand to combine participatory journalism (blogging), with a powerful social network—the AO Zaibatsu. AO believes that individuals and businesses will increasingly use interactive media applications to “step over the head of the media” and communicate directly to customers, suppliers and employees.

AlwaysOn, LLC, is a privately held and virtually headquartered company born out of the heart of Silicon Valley.

About AmberPoint
AmberPoint is the leading provider of Web services management software. With its modular, distributed architecture, AmberPoint radically simplifies the management and evolution of business solutions built on Web services. For more information, contact AmberPoint at 510.663.6300 or info@amberpoint.com, or visit the company website at www.amberpoint.com for a complimentary developer’s edition of AmberPoint software.

Press Contacts:

Bob Dever
AmberPoint, Inc.
510.433.6553
bdever@amberpoint.com

Kim Abreu
Atomic Public Relations
415.439.4205
kim@atomicpr.com