AmberPoint Executive to Discuss Approaches for Controlling SOA Systems at Microsoft SOA and Business Process Conference

Vice President of Product Strategy Ed Horst to Present Case Studies on Successful Governance of Enterprise SOA Applications

Oakland, CA, October 30, 2007 -- AmberPoint, the industry's leading provider of runtime SOA governance software, is pleased to announce that its Vice President of Product Strategy, Ed Horst, will speak at the upcoming Microsoft SOA and Business Process Conference. In his presentation, "Gaining Control of Your SOA," Mr. Horst will provide tips for gaining visibility into and maintaining control of enterprise-class SOA systems. In addition to the presentation, AmberPoint will exhibit at the conference in booth #22.

What:
No matter if they're just getting started with services-based applications or they've already deployed an SOA system, it's imperative that organizations control their distributed, evolving applications. Without the right infrastructure in place, their ability to ensure the performance and reliability of their SOA applications diminishes as their services networks grow. Ed Horst will give an informative presentation on strategies for establishing and maintaining control of SOA, including an overview of SOA management requirements and successful customer case studies. A Q&A session will follow.

Attendees will gain a thorough understanding the following concepts:

• Why visibility of SOA isn't enough. It's essential to gain control of loosely coupled systems.


• The capabilities necessary to control evolving, heterogeneous SOA applications.


• How to use BizTalk and AmberPoint to succeed with SOA, demonstrated through a customer case study.

Who:
Ed Horst, Vice President of Product Strategy, AmberPoint

When:
Thursday, November 1, 2007
1:00pm — 2:00pm PT

Where:
Microsoft SOA Conference
Microsoft Conference Center, Kodiak Room
33 One Microsoft Way
Redmond, WA 98052

About AmberPoint
AmberPoint is the industry's leading provider of SOA runtime governance solutions. More than 150 customers, including Best Buy, H&R Block, MedicAlert Foundation, Motorola and the U.S. Department of Defense, have chosen AmberPoint for its comprehensive capabilities, its non-invasive approach and its native support for Java and .NET. For more information, contact AmberPoint at 510.663.6300 or info@amberpoint.com, or visit www.amberpoint.com for a complimentary developer's edition of AmberPoint software.

Press Contacts:

Bob Dever
AmberPoint, Inc.
510.433.6553
bdever(at)amberpoint.com

Jennifer Olson
Atomic Public Relations
415.402.0230
jennifer(at)atomicpr.com