AmberPoint to Discuss SOA in the Real World at SD West 2007

Ed Horst, VP of Product Strategy, to Present Case Studies on Successful SOA Implementations

Oakland, CA, March 20, 2007 -- AmberPoint, the industry's leading provider of SOA runtime governance software, is pleased to announce that its Vice President of Product Strategy, Ed Horst, will present at the upcoming SD West 2007 conference. In his Web services track presentation, "SOA in the Real World: Case Studies on Production-Ready SOA Systems," Mr. Horst will review the challenges and benefits of SOA by profiling three customers in the financial services and healthcare industries.

What:
According to IDC Research, SOA will become the dominant distributed computing architecture and eventually define the fabric of computing. Most enterprise CIOs already understand that service-oriented architecture (SOA) is ideal for achieving the interoperability of disparate systems. However, before they can gain real business value from services-based systems they must address the unique challenges SOA brings in the areas of security and manageability.

In this 90-minute case study presentation, Mr. Horst will discuss:

• The unique challenges presented by loosely coupled systems


• Financial services and healthcare organizations that have overcome these challenges to reap significant benefits


• How these organizations have used SOA runtime governance to shorten development cycles, and reduce time-to-ROI for SOA

Who: Ed Horst, Vice President of Product Strategy, AmberPoint

When:
Friday, March 23, 2007
10:30am — 12:00pm PT

Where:
SD West 2007
Santa Clara Convention Center
5001 Great America Pkwy
Santa Clara, California 95054

About AmberPoint
AmberPoint is the industry's leading provider of SOA runtime governance solutions. More than 100 customers, including Best Buy, H&R Block, MedicAlert Foundation, Motorola and the U.S. Department of Defense, have chosen AmberPoint for its comprehensive capabilities, its non-invasive approach and its native support for Java and .NET. For more information, contact AmberPoint at 510.663.6300 or info@amberpoint.com, or visit www.amberpoint.com for a complimentary developer's edition of AmberPoint software.

Press Contacts:

Bob Dever
AmberPoint, Inc.
510.433.6553
bdever(at)amberpoint.com

Jennifer Olson
Atomic Public Relations
415.402.0230
jennifer(at)atomicpr.com